Hello, I'm Lauren, a Design Leader experienced in outcome-based design that directly aligns with business objectives. My focus is on improving the customer experience while strategically addressing product gaps.
My design approach emphasizes highly visual, intuitive, and often simple solutions aimed at solving real customer problems. I value data, customer feedback, and collaborative team environment to inform design decisions.
Clients
Mrs. Fields
TCBY
Backcountry.com
Dogfunk
RealCyclist
HuckNRoll
Competitive Cyclist
Ultradent
Opalescence
Skills
Team Collaboration
Design Workshops
Usability Testing & Qualitative Data
Problem Framing
Hypothesis Development
Prototyping
Specialties
Design Systems
Experience Mapping
Creative Direction
Team Guidance
Process Development
End-to-End Journey Mapping
Education
Weber State University
BFA
Ogden, UT · 2004 – 2006